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Why pop-up stands are so popular

When you go to any exhibition or anything similar, there will always be small pop-up stands there for a business to promote their offerings and services. Leaving a good first impression on a potential customer is always a positive but what makes these little stalls stand out from the rest? 


Though, I can hear you asking: “What exactly is a pop-up stand?”. A pop-up stand is a form of display that you’ll see at every trade show, conference or exhibition that you go to. They’re made from PVC graphic panels that attach to the metal frame, making it super easy to collapse and rebuild at a moment’s notice.


The most important details for a successful pop-up

An eye-catching design

When you’re at an exhibition, which stands catch your eye more? Is it the boring, monochrome stall or the one with unique colours and shapes? Needless to say, something about your stand needs to be unique and it needs to pique the interest of potential customers. Whenever a potential customer sees something that perfectly represents your business and how you operate, they could come and inquire about your business.


The design of the stand could just be through the choice of colours such as oranges or browns to create a warm, inviting atmosphere. People may want to take a look and see if your company may be what they are looking for. However, sometimes it could be within the actual physical design itself. This could be through an interesting walkway for welcoming attendees or a pretty freestanding lightbox that could catch the eye of someone walking by- showing what you offer through a unique way.


The people stationed at your pop-up stand

Another huge factor of why these stands are ever popular is the people who are manning it. When inquiring about a company, everyone unanimously agrees that it’s better to get the opinion from someone who is experienced in the craft. It’s always a relief to have someone who has worked within the industry and knows the inner workings of it, meaning your customers are guaranteed to get good advice and perhaps they might even enquire about a certain product that they’re interested in.

 

Making sure a potential customer has been told about what you stand for is also increasingly important, with ever-changing opinions on the environment and different ways to protect it or even just the way you operate, it’s always good to have someone knowledgeable on everything that someone might need to know.


Another majorly important thing you will need to consider is who you are tailoring your company to. By placing yourself in front of the correct target audience, you will probably get more inquiries about what product/services are available than ever.


Pop-up stands are a cost effective solution

While being on the exhibition floor, you may start to stress about the cost of these systems. However, you needn’t worry about that either! Pop-up systems are the cheapest way to exhibit your business, with pull-up banners costing as little as £100. This ensures that you are being incredibly cost-effective when it comes to exhibitions.


A really good thing about a pop-up system is that it’s very portable. You simply need to collapse it back down to what it was previously and then you’re off. Compared to the headache that are shell schemes, it can really cut down on time and make life so much easier for everyone.


What’s in it for you?

After covering some reasons for you to use a pop-up stand for customers’ sakes, why should you invest in a pop-up stand that you may only use once?


For one, it’s a good idea for getting your brand out there. Having just a simple presence during an exhibition could let people know that your services are available. Any publicity could massively boost your market presence, perhaps leading to an increase in customers.


Whilst pop-up systems are a great cost-effective way to produce branding and event spaces, they are limited to the size and the overall effect they produce. Tension Fabric Systems are an alternative that delivers your desired effect in a more eye-catching and vibrant solution. For the same price as a pop-up stand, you can hire the frame that is fully customisable and leaves you with a more professional, thought out finish. Not to mention the system being made of reusable materials, and the graphics being completely PVC free allowing you to recycle your branding once you have finished with it. 


Get in contact with our team to see how we could provide you with a cost-effective solution that meets your needs.



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