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Creating a successful exhibition stand can be costly, it is a large investment for businesses so brands need to ensure they are spending the money wisely. Fortunately, we have some easy hacks for brands to accomplish something that wows the attendees that don’t have to break the bank! 

Make it light and bright 

A great way to get the attention of attendees is the use of lighting and bright colours. Well-lit artworks stand out more than simple shapes and prints, so ensure proper lighting is installed and your branding has the important areas bright and eye-catching. 

Using a Lightbox embedded within your exhibition stand or opposed to Pop-Ups is a cost-effective way to produce an area that highlights the product or messaging you are trying to promote at the event, whether it's a product or service. 

Cost-Effective Exhibition Stand - Grafit Display Hire

Hire Your Framework Apposed To Purchasing

The most efficient way for brands to save money on their exhibition stands is by hiring their stands. Rather than having to purchase a new frame system every time, simply hire the stock for the framework and only have to buy the graphic elements. In comparison, a brand would save around ⅓ of the cost by simply hiring the stock as opposed to purchasing, meaning brands can afford to add more elements to wow their clients such as lightboxes, cube stacks, hanging frames and more. 

Hiring your stock also removes any requirements of yourselves from building or de-rigging the stand, meaning you can relax and focus on the event as opposed to the set-up stress! 

Environmentally Friendly Exhibition Stands

A large benefit for brands who hire their stock is you are picking a greener option. The events industry contributes to a large amount of waste, unfortunately, and as a company that cares about the impact it has, we believe that hiring stock is a great way to reduce the impact on the environment. By using reusable structures and eco-friendly prints, you can turn your once-wasteful event stand into a reusable and recyclable marketing plan! 

To create the perfect exhibition stand for a fraction of the cost, you need to work with a brand that understands the market and can produce your desired outcomes! We have been working with brands for over 10 years in producing perfection, so why not let us create something special for your business?

The team at Grafit Display Hire are delighted to be attending and exhibiting at the International Confex Event 2024 on the 28th and the 29th Of February!

The event is the perfect opportunity for us as a business to showcase our exceptional offering to the right brands and create a spectacle with some of our specialist products. Some of the products that we are showcasing are:

Illuminated Rotating Cube Stack: Our bespoke creation offers 4 sides of marketing exposure across 3 to 6 cubes that rotate, illuminate and wow those who pass by. 

Light Box: Light up your branding with freestanding light boxes or integrate them into the body of your structure through archways or walling.

Directional Signage: Point your customers in the right direction with our indoor and outdoor directional signage perfect for events.

Bespoke Exhibition Stand: Create something from your imagination using tension fabric systems and sustainable materials.

What is International Confex? 

International Confex is one of the biggest events of the year, the perfect place for brands, suppliers and customers to find out market insights, discover the latest trends and innovations and create an unforgettable experience. 

The event has been running for over 40 years, constantly evolving with the times and showcasing any and all elements that make events great. 

If you are interested in attending this year’s event, you can register for your tickets here

Get In Touch Today

Are you looking for some displays or prints for your upcoming events? Why not come visit our team at the event to discuss your new project and find out how we can help create your vision in a cost-effective and attention-grabbing way? Alternatively, if you currently have a live project you wish to discuss with us feel free to book some time with our team!

Exhibition Stands are one of the best tools in a company's arsenal to create incredible leads and connections for your business. They provide brands with a way to introduce your offerings to a whole new network in a relevant sector, and attract visitors to your stand that can be converted into customers. 

It all sounds perfect, right? Unfortunately, brands struggle to take advantage of the opportunities events create for themselves or don’t create the right exhibition stand for the business. This is why we’re here to help businesses understand the best way to overcome these issues with this perfect guide to designing an exhibition stand and the things you should consider, hopefully, it gets your creative juices flowing and with our help, you can create your dream vision!

Set clear goals for your stand and your business

Before you dive into the nitty gritty, it’s best to create a straightforward plan for what your business is trying to achieve at the event. Your exhibition stand should be an extension of your brand guidelines and messaging, ensuring that whether people speak to you or not, your brand recognition is increased through the colours, logos and marketing material you are attempting to create and showcase. 

Go into your event with a goal, whether it’s to speak to a few hundred people, collect emails of potential customers or make connections with new suppliers and contractors, have a target for you and your staff to achieve!

Location of your exhibition stand

Make sure you factor in the whereabouts of your stand at the event, if there are other stands blocking specific sides, or if your stand is built with walls within your space, your artwork needs to consider whether or not your messaging can be read from every angle, and if you have obstacles then consider what your key messaging should be and where to place it.

Targeting the right audience

Make sure you are putting your brand in the right situations and scenarios. Your business and staff time is valuable, so ensure that you place yourself at relevant events and in front of the right people, you could have the best exhibition stand in the world, but if you aren’t talking to the right people it could all go to waste!

The type of exhibition stand you create

When thinking about what design your exhibition stand is going to be, you should consider the style of stand space you have, so that you can produce the perfect fit, the most common exhibition stands are:

  • Pop-Ups: The cheapest of the options, normally fitting into a zeus case

  • Shell Schemes: A shell scheme tends to be panelling attached to a framework set up by the venue

  • Tension Fabric Systems: A More premium way to display your brand, using aluminium frames to allow for more creative shapes and sizes

  • Bespoke Exhibition Stands: Perfect for when your brand has a space-only floor, create something jaw-dropping and fill your space with that wow factor

Your marketing message needs to be short and sweet 

You have a short period of time to get the attention of the attendees, which means you should have short, snappy messaging to draw people into your stand; brands who write too much won’t grab the eyes of people and lose the opportunity to speak to potential customers.

Pick the right build and print partner 

Have a business that you trust to produce your artwork, build your exhibition stand and remove the stress out of your event planning. Collectively we have over 100 years of experience so confidently see we are experts in creating your vision, so why not get in touch with our award-winning team today and find out how we can transform your space? 

Make sure to ask about hiring exhibition stands from our stock solutions, a cost-effective solution to producing your needs for ⅓ of the cost of purchasing.

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