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Exhibition Stands are one of the best tools in a company's arsenal to create incredible leads and connections for your business. They provide brands with a way to introduce your offerings to a whole new network in a relevant sector, and attract visitors to your stand that can be converted into customers. 


It all sounds perfect, right? Unfortunately, brands struggle to take advantage of the opportunities events create for themselves or don’t create the right exhibition stand for the business. This is why we’re here to help businesses understand the best way to overcome these issues with this perfect guide to designing an exhibition stand and the things you should consider, hopefully, it gets your creative juices flowing and with our help, you can create your dream vision!





Set clear goals for your stand and your business

Before you dive into the nitty gritty, it’s best to create a straightforward plan for what your business is trying to achieve at the event. Your exhibition stand should be an extension of your brand guidelines and messaging, ensuring that whether people speak to you or not, your brand recognition is increased through the colours, logos and marketing material you are attempting to create and showcase. 


Go into your event with a goal, whether it’s to speak to a few hundred people, collect emails of potential customers or make connections with new suppliers and contractors, have a target for you and your staff to achieve!


Location of your exhibition stand

Make sure you factor in the whereabouts of your stand at the event, if there are other stands blocking specific sides, or if your stand is built with walls within your space, your artwork needs to consider whether or not your messaging can be read from every angle, and if you have obstacles then consider what your key messaging should be and where to place it.


Targeting the right audience

Make sure you are putting your brand in the right situations and scenarios. Your business and staff time is valuable, so ensure that you place yourself at relevant events and in front of the right people, you could have the best exhibition stand in the world, but if you aren’t talking to the right people it could all go to waste!


The type of exhibition stand you create

When thinking about what design your exhibition stand is going to be, you should consider the style of stand space you have, so that you can produce the perfect fit, the most common exhibition stands are:

  • Pop-Ups: The cheapest of the options, normally fitting into a zeus case

  • Shell Schemes: A shell scheme tends to be panelling attached to a framework set up by the venue

  • Tension Fabric Systems: A More premium way to display your brand, using aluminium frames to allow for more creative shapes and sizes

  • Bespoke Exhibition Stands: Perfect for when your brand has a space-only floor, create something jaw-dropping and fill your space with that wow factor


Your marketing message needs to be short and sweet 

You have a short period of time to get the attention of the attendees, which means you should have short, snappy messaging to draw people into your stand; brands who write too much won’t grab the eyes of people and lose the opportunity to speak to potential customers.


Pick the right build and print partner 

Have a business that you trust to produce your artwork, build your exhibition stand and remove the stress out of your event planning. Collectively we have over 100 years of experience so confidently see we are experts in creating your vision, so why not get in touch with our award-winning team today and find out how we can transform your space? 


Make sure to ask about hiring exhibition stands from our stock solutions, a cost-effective solution to producing your needs for â…“ of the cost of purchasing.






Fancy winning over 100 pieces of chocolate and sweets just in time for Christmas? You are in luck!


Christmas time is upon us, and as a company, we believe it is the perfect time to turn our festive cheers into something better for the community. That’s why we have decided to create the biggest selection box, and you could win the entire contents for as little as £1!


Our giant selection box has been created for the sole reason of raising as much money as possible for the incredible charity Alder Hey Hospital, with all of the money going to this extremely worthwhile cause. We did a similar campaign a few years ago and we are looking to smash that total this year - but we can’t do that without your help!


The competition is running until the 15th of December, with the winner announced to organise delivery of the goods in time for Christmas! The winner will receive the entire contents of the selection box.


What Makes The Selection Box The Biggest Ever?

A few years ago we took the task of making the biggest selection box, creating an 8-foot by 4-foot selection box, which was crowned the biggest ever in articles such as this, we have gone one better creating a whopping 10-foot by 5-foot!

100,000 Calories

109 Sweets/Chocolates

40kg In Weight

Our incredible selection box is a collaboration between Envision Media designed to give maximum coverage and combine the knowledge of a leading print and display company to produce something special!


Where Can You See Our Selection Box?

The box is going on tour! We are trying to get as many people to get involved as possible and so there will be scheduled events in which you can marvel at the size, these are:

From 30th November Alder Hey Hospital

​3rd December

Santa Dash

9th December

Becher Chase

​12th December

Carol Concert

What Is Alder Hey Children’s Hospital?

Alder Hey Children’s Charity is one of the biggest children’s hospitals in the UK, creating a world-class hospital for both the patient and the parents, looking after over 330,000 people every year.


Every penny counts, and Alder Hey raises money in incredibly creative, fun and comfy ways, which is why we are aiming to raise as much money as possible so that we can help make a big difference to those who need it most.


Can You Enter More Than Once?

Yes, there is no limit to the amount of raffle tickets you can enter, so the more entries you do the better chance you have! The competition is UK only, due to logistics and ensuring people receive their chocolates in time for Christmas.


Do I Receive The World's Largest Selection Box?

Due to the size of the selection box, the winner must be confident that they are able to fit the extremely large selection box in their home, if they cannot, then it will be delivered for a photo opportunity and the contents will be left with the winner.


Is It Environmentally Friendly?

Yes! We take our impact on the environment very seriously, and so the materials that we use are all PVC Free, printed using Eco-Inks and can be recycled using traditional methods, as we push to make the print world a greener place.


Disclaimer: This content is exclusively managed by CATERS NEWS AGENCY. To license or use in a commercial player please contact licensing@catersnews.com or call +44 (0)121 616 1100 / +1 646 380 1615

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