Why pop-up stands are so popular

When you go to any exhibition or anything similar, there will always be small pop-up stands there for a business to promote their offerings and services. Leaving a good first impression on a potential customer is always a positive but what makes these little stalls stand out from the rest? 

Though, I can hear you asking: “What exactly is a pop-up stand?”. A pop-up stand is a form of display that you’ll see at every trade show, conference or exhibition that you go to. They’re made from PVC graphic panels that attach to the metal frame, making it super easy to collapse and rebuild at a moment’s notice.

The most important details for a successful pop-up

An eye-catching design

When you’re at an exhibition, which stands catch your eye more? Is it the boring, monochrome stall or the one with unique colours and shapes? Needless to say, something about your stand needs to be unique and it needs to pique the interest of potential customers. Whenever a potential customer sees something that perfectly represents your business and how you operate, they could come and inquire about your business.

The design of the stand could just be through the choice of colours such as oranges or browns to create a warm, inviting atmosphere. People may want to take a look and see if your company may be what they are looking for. However, sometimes it could be within the actual physical design itself. This could be through an interesting walkway for welcoming attendees or a pretty freestanding lightbox that could catch the eye of someone walking by- showing what you offer through a unique way.

The people stationed at your pop-up stand

Another huge factor of why these stands are ever popular is the people who are manning it. When inquiring about a company, everyone unanimously agrees that it’s better to get the opinion from someone who is experienced in the craft. It’s always a relief to have someone who has worked within the industry and knows the inner workings of it, meaning your customers are guaranteed to get good advice and perhaps they might even enquire about a certain product that they’re interested in.

Making sure a potential customer has been told about what you stand for is also increasingly important, with ever-changing opinions on the environment and different ways to protect it or even just the way you operate, it’s always good to have someone knowledgeable on everything that someone might need to know.

Another majorly important thing you will need to consider is who you are tailoring your company to. By placing yourself in front of the correct target audience, you will probably get more inquiries about what product/services are available than ever.

Pop-up stands are a cost effective solution

While being on the exhibition floor, you may start to stress about the cost of these systems. However, you needn’t worry about that either! Pop-up systems are the cheapest way to exhibit your business, with pull-up banners costing as little as £100. This ensures that you are being incredibly cost-effective when it comes to exhibitions.

A really good thing about a pop-up system is that it’s very portable. You simply need to collapse it back down to what it was previously and then you’re off. Compared to the headache that are shell schemes, it can really cut down on time and make life so much easier for everyone.

What’s in it for you?

After covering some reasons for you to use a pop-up stand for customers’ sakes, why should you invest in a pop-up stand that you may only use once?

For one, it’s a good idea for getting your brand out there. Having just a simple presence during an exhibition could let people know that your services are available. Any publicity could massively boost your market presence, perhaps leading to an increase in customers.

Whilst pop-up systems are a great cost-effective way to produce branding and event spaces, they are limited to the size and the overall effect they produce. Tension Fabric Systems are an alternative that delivers your desired effect in a more eye-catching and vibrant solution. For the same price as a pop-up stand, you can hire the frame that is fully customisable and leaves you with a more professional, thought out finish. Not to mention the system being made of reusable materials, and the graphics being completely PVC free allowing you to recycle your branding once you have finished with it. 

Get in contact with our team to see how we could provide you with a cost-effective solution that meets your needs.

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The Perfect Way To Maximise Your Event Branding

Event Branding is one of the most important elements of a successful event. Why? Because the groundwork you put in from the start and the vision you dream up has to work, otherwise your event won’t be as successful or run as smoothly as you would hope. Events ran properly leave an extremely positive impression and feeling about your business, alluding to the fact that the more you put in, the more you get out of it. 

The secret to event branding is simple, you need to consider what you are building, who you are building it for, and what you hope they get out of your show. Consider your values, image and messaging you're known for and ensure you align with your brand identity, meaning you can generate business leads, and make meaningful connections with people that suit your sector.

What is Event Branding?

Event Branding is the decision brands take to create an identifiable colour scheme, layout and image to tie in all elements of an event. This can be from the logos, slogans, messaging, directional signage and anything else that creates a visual effect to stand out.

The more branding opportunities you can provide at your event, the higher our ability to attract more sponsors, to create more zones and areas, that attract more visitors and get noticed by the public. The branding opportunities can be as simple as naming the events, supplying food or drink only from a specific brand, or something as simple as a branded lanyard. 

The event branding needs to be cohesive and easy to understand, meaning that the tone is with your messaging, colour palettes and strategy. By making your materials and experiences fit together holistically, you create a better experience for the attendees. Themes are a great way of organically building an effective event branding opportunity, meaning both attendees and sponsors are able to understand and join in with their messaging and design. 

Traditional Event Branding Examples

Branded Bags 

Branded materials that you hand out at your event that can offer brand image after the event is over such as tote bags, pens, notepads and more.

Social Wall 

Create a photo opportunity for the attendees to share across their social media - get your key messaging or sponsors across the background. 

Event App

With downloadable content, timetables, and event layouts, the event app is the perfect way to brand your event with useable content for your attendees. 

Event Website 

Get found online organically by having an interactive and exciting website that draws people to attend your event. 

The Future Product Of Event Branding

We have found the perfect way to create several points of event branding that catch the eye of every visitor, the Illuminated Rotating Cube Stack.

A product offering that highlights your products or services in the most creative way possible, the cube stacks are a talking point and an eye-catcher all in one. Produce eye-catching branding by using our bold and unique illuminated rotating cube stacks. 12 tension fabric graphics give you the space to promote your product and events to make your areas pop. With the ability to spin you can have all four sides exposed to viewers at any time, and at any angle. This means people don’t have the chance to miss all of the information you are trying to get in front of them.

Get in touch with our team today and find out how you can brand your event in the most spectacular way.

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How you can create your perfect exhibition stand at a fraction of the cost

Creating a successful exhibition stand can be costly, it is a large investment for businesses so brands need to ensure they are spending the money wisely. Fortunately, we have some easy hacks for brands to accomplish something that wows the attendees that don’t have to break the bank! 

Make it light and bright 

A great way to get the attention of attendees is the use of lighting and bright colours. Well-lit artworks stand out more than simple shapes and prints, so ensure proper lighting is installed and your branding has the important areas bright and eye-catching. 

Using a Lightbox embedded within your exhibition stand or opposed to Pop-Ups is a cost-effective way to produce an area that highlights the product or messaging you are trying to promote at the event, whether it's a product or service. 

Hire Your Framework Apposed To Purchasing

The most efficient way for brands to save money on their exhibition stands is by hiring their stands. Rather than having to purchase a new frame system every time, simply hire the stock for the framework and only have to buy the graphic elements. In comparison, a brand would save around ⅓ of the cost by simply hiring the stock as opposed to purchasing, meaning brands can afford to add more elements to wow their clients such as lightboxes, cube stacks, hanging frames and more. 

Hiring your stock also removes any requirements of yourselves from building or de-rigging the stand, meaning you can relax and focus on the event as opposed to the set-up stress! 

Environmentally Friendly Exhibition Stands

A large benefit for brands who hire their stock is you are picking a greener option. The events industry contributes to a large amount of waste, unfortunately, and as a company that cares about the impact it has, we believe that hiring stock is a great way to reduce the impact on the environment. By using reusable structures and eco-friendly prints, you can turn your once-wasteful event stand into a reusable and recyclable marketing plan! 

To create the perfect exhibition stand for a fraction of the cost, you need to work with a brand that understands the market and can produce your desired outcomes! We have been working with brands for over 10 years in producing perfection, so why not let us create something special for your business?

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